SearchDay | The Myth of Perfect Conversion
Today's search engine marketing news and opinion: The Myth of Perfect Conversion; Less Common Problems of International SEO; Another Ex-Googler Heads to AOL; and more.
View ArticleYahoo! Hires Shashi Seth Away from AOL; Sue James Named to Board
After three months at AOL, Shashi Seth jumped ship to join Yahoo! Basically, Seth went from AOL, which is powered by Google to Yahoo! He's been named Vice President of Yahoo! Search Products. which...
View ArticleBada Bing, Bada Hoo at SES San Francisco
Shashi Seth , Senior Vice President, Search Products, Yahoo! Microsoft's Greg Nelson and Yahoo's Mark Morrissey recently gave interviews to Kara Swisher of AllThingsD. Nelson and Morrissey are in...
View ArticleYahoo Remains Committed To Search - With Perks
Yahoo is focusing on content indeed but it also remains committed to search, Senior VP of Search Shashi Seth told us during a conversation at the company's premises in Sunnyvale. Speaking to us today,...
View ArticleYahoo's Shahshahani On Search Evolution
Echoing the words of the company's Senior VP of Search, Shashi Seth , and definitely putting an end to speculation that Yahoo is abandoning search outright through its Search Alliance with Microsoft's...
View ArticleYahoo! Organic Results Switch To Bing
Shashi Seth , Senior Vice President of Yahoo! Shashi Seth , told us last week that "Yahoo Remains Committed To Search" which he drove home further in the blog announcement today, stating, "Yahoo! Web,...
View ArticleYahoo's Split Personality: Let's Help Them Out
Senior VP Shashi Seth claims Yahoo will always be a search engine, even though CEO Carol Bartz told us that Yahoo has never been a search company. Can we help Yahoo find a cure for their identity crisis?
View ArticleNews Picks: More Instant Fallout, GoDaddy.com for Sale,...
Shashi Seth reminds us that they had "Instant Search" back in 2005, but the world just wasn't ready for it yet. We report the top search marketing news daily here at the Search Engine Watch Blog....
View ArticleBing Social Recommends Twitterers; Paid Search Roundup; Google Transparency...
Shashi Seth says Yahoo is working on a system that will better predict what searchers want without continuously updating search results (i.e. Bing Social yesterday announced a new feature called...
View ArticleYahoo Unveils 5 New Search Features to Battle Google & Bing
Yahoo's Shashi Seth says there are just a few of their new features, with more coming soon. Yahoo says the goal of their "accordion" style results is to save people time finding what they're looking...
View ArticleYahoo's Shashi Seth Calls comScore Data Misleading, Blames Google Instant
In a blog post yesterday, Shashi Seth , Sr. Here's Seth 's spin: Seth also wrote that people are searching Yahoo "more frequently" and user engagement is up since Yahoo launched its new search features...
View ArticleBing Likes Facebook, Google's Big Week, Social Media Insights & More - Search...
Yahoo's Shashi Seth Calls comScore Data Misleading, Blames Google Instant by Danny Goodwin Shashi Seth , Sr. Calling it the unfolding of a new era of social search, Bing this week revealed big changes...
View ArticleCan Microsoft adCenter Pose a Threat to Google AdWords?
Industry experts from enterprise search marketing agencies offer insight into what advertisers can expect to squeeze out of adCenter.
View ArticleYahoo: Deal for iPhone Not Strictly a Hallucination
Yahoo has taken a drubbing in the media lately, with pundits opining it will soon be sold off for parts. ClickZ followed up with Vivek Sharma, VP of search products, to ask what aces Yahoo has up its...
View ArticleYahoo’s Shashi Seth on the Future of Search, Mobile & Structured Data
Whether Yahoo continues to see itself as a search company, it seems to have a clear strategy for the next few years: “Answers, not links”. In this interview, Seth talks search strategy, Search...
View ArticleWill Yahoo Torch its Search Deal With Microsoft, Outsource Search to Google?
Yahoo will layoff thousands of employees starting this week as part of a major company restructuring. A report indicates Yahoo is also looking at possibly getting out of search altogether. Is the...
View ArticleYahoo Reorg 2012: Search Avoids Death Sentence
Amidst a massive company restructuring, Yahoo search will live on. Yahoo CEO Scott Thompson has unveiled his vision for turning around the struggling company. Yahoo will focus on three core “groups”:...
View ArticleYahoo's Q1 2012 Search Revenue Up 3%
Yahoo's 2012 Q1 search revenue was $470 million, up 3 percent compared to the same quarter for the previous year. The company's search sales have evidently steadied after falling 27 percent...
View ArticleEmbattled Yahoo CEO Leaves With $7 Million After 5 Months
Yahoo has their fifth CEO in as many years, as Scott Thompson stepped down in the scandal over his padded resume. Investor hedge fund Loeb will exert greater control with three board seats, while Ross...
View ArticleYahoo's Shashi Seth Follows Another Exec Out the Door
Shashi Seth, Senior VP of the Connections business unit, has announced he's leaving Yahoo. During his three and a half years at Yahoo, Seth's responsibilities included overseeing Yahoo Search, Local,...
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